|
|
||||||
 |
Advertising Format |  |
|
Buttons Buttons are advertisements that are smaller than banners but can be placed anywhere on a page. By integrating the products' brand name or company logo into the button ad, this advertising format is particularly effective in helping advertisers build awareness. Specification: 120(w) x 60(h) pixels, jpg/gif format, max file size 8k bytes. 
|
|
Banner ads and button ads are often found in the following forms: | |
| (1) Static - | They are relatively easy to produce and are generally accepted by all sites. | |
| (2) Animated - | Using a series of images, these ads operate like a cartoon and tend to be more attractive to users. | |
| (3) Interactive - | These ads allow users to enter data into the ad or make a choice from the ad. Short audio and video clips can also be incorporated. | |
|
Large Rectangle Large Rectangle shares prominent position in a web page. This is a 250-by-300 pixel box appearing in an article page. The article texts will flow around the ad space, like the newspaper ad. The big size of the ad not only is eye-catching, but also can act as a mini web page that performs many interactive functions and provides an abundance of information. Below is an example of a "Large Rectangle" ad that appears in the synopsis pages of one of the drama - "Better Halves《金牌冰人》". Users can click on this "mini" web page to get more information that the advertisers want to convey to their potential customers. |
||
|
Specification: 250(w) x 300(h) pixels, jpg/gif format, max file size 20k bytes. |
||
|
 |
||
|
Sponsorships Sponsorship is available for a specific page, mini-site or feature of the site. On top of being an effective means for advertisers to have a successful ad campaign without having to drive a lot of traffic to its web site, sponsorship can often enhance a brand name/product's awareness. |
|
Advertorial An advertorial is a sponsored editorial that is tailored made to deliver an advertising message. It can be very effective if the content of the advertorial reaches the targeted users. |
|
Skyscrapers Skyscrapers are large vertical banners that share an extremely eye-catching location on the page. Due to its large size, many different creative and interactive contents are allowed. Specification: 120(w) x 600(h) pixels, file size 20k bytes. |
|
Video Ad. Video Advertising is an advertisement converting a normal beta tape TV commercial(max 30 seconds) into a digital format and is streamed to the user before a video clip is being viewed. What is more, the viewers will be hyperlinked to a destination website of the Sponsor by clicking the commercial being played. It is suitable for those advertisers with TV campaign. Simply convert the format of the TV commercial and your messages can be delivered to more potential customers. |
|
L-Shape Ad. A L-shape ad is constituted by a super banner and a mini-skyscraper. These two ads interact and become an attractive and eye-catching ad. Click here for viewing the ad sample. Specification: 1. Super Banner: 728(w) x 90(h) pixels, max. file size 30K bytes 2. Mini-skyscraper: 120(w) x 300(h) pixels, max. file size 20K bytes |
|
Customized iTVC - Flash Video Ad. iTVC is a video player with breakthrough technologies to deliver short videos on Internet. It utilizes proprietary technologies by interlacing video frames to optimize the video quality and speed up the delivery process. Built-in 'send' & 'save' functions increase the interactivity of advertisement. Click here for demonstration. Extensive advertising messages can also be shown around the video player by applying the ad format of customized iTVC. Please click here for demonstration. Specification: 30-second TV commercial |
|
|
|||||||||
